Information and analytical support in the media
Every minute on Facebook, people post 1.7 million pieces of content.
How to find the most important for you?
Many men, many minds.
And how does the Internet see you?
All data is useful, even if it is not so obvious.
Cross-platform media research for developing communication strategies.
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I am ready for a long road flight for working with a week- or months-long projects.
In what situations do you need our products?
Tactics
Learn more about information and analytical support
What do the media say about you?
How do your target audiences discuss you in social media?
How to identify organic crisis situations and negative campaigning?
How to deal with current media problems?
How effective is your activity in the information field?
Which promotion channels to choose?
Anti-crisis
How to evaluate the amount of negative content?
How to restore a reputation?
How to define a puff campaign?
Strategy
Creating a unique message for the target audience.
Assess long-term media trends and their usefulness / applicability for tasks.
Retrospective research: changes in the opinions and behavior of the target audience in the chronology.
Complex client insights: breadth, efficiency and transparency that are not available in classical field sociology.
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Products
Monitoring 360 °
Tracking the effectiveness of all online and offline activities. Only important notifications without spam effect. Promptly!
Real-time media campaign support
Focus monitoring with event or campaign targeting
Emergency investigations of puff campaigns
Investigation department and online detective
Analytical media research and insights
Accurate work with big data
In a huge daily information flow, it is easy to make the wrong strategic decision and it is impossible to see everything. PR specialists are not relentless, top managers can make mistakes, employees can mess up, and the speed of information dissemination is tripled. Look at the problem comprehensively, diagnose, find the source of problems — that's what we can do for you. "Just Google it or roughly check social media" is not enough to find out the needs of current and future customers and create the most attractive offer for them.
If you already have a lot of data, but you need expertise
Media trends
find out what will quickly be forgotten and what will last for years
Complex client insights of any audience slice
particular location, professional community, socio-demographic aspects, etc.
Retrospective studies
with the derivation of integral characteristics for future measurements
In-house staff training
Consulting and training of press services and full-time marketers
Audit of media and social media listening and analysis systems
Specialized media listening and analysis services. We can do it for free, if we are interested in it
Преимущества
24/7
All time zones
Frequency of notifications based on the client's schedule
Scope of expertise
Commercial structures, media, public campaigns, politics, corporate cases, and so on
Ability to work with huge amounts of information from different platforms
All platforms, the best software in the industry
without spam and 100% individual approach to the client's tasks
Языки
Russian, English, German, Spanish, French, Italian, Ukrainian. Japanese, Chinese, and Arabic languages are available on request.
Interesting articles from our experts
Our clients and projects
Corporations and holdings
Brands
Cities and regions
Public and political organizations
Personalities and opinion leaders
Public initiatives and significant events
PR and political campaigns
KAGAMI is translated from Japanese as "mirror". We do not create anything — we give an accurate and clear reflection of reality and help to assess the situation as objectively as possible.
About us
Monitoring 360 °
- We monitor the information field in the complex: articles in the media, comments in social networks, SERP, as well as changes in Wordstat. Therefore, we show the whole picture.
- We promptly inform you when significant materials and information waves are detected
- We promptly inform you when significant materials and information waves are detected
Real-time media campaign support
One-time monitoring and analytical project (from several days to several weeks):
- control of the reaction of the audience to the PR campaign in the media and social media
- identification of negative assessments and their processing
- operational adjustment of the campaign media plan
- control of the reaction of the audience to the PR campaign in the media and social media
- identification of negative assessments and their processing
- operational adjustment of the campaign media plan
Emergency investigations of puff campaigns
The product can be ordered separately or as part of general monitoring.
- detection of paid information attacks and puff campaigns among the general flow
- source tracking, crisis risk assessment
- recommendations for countermeasures
- detection of paid information attacks and puff campaigns among the general flow
- source tracking, crisis risk assessment
- recommendations for countermeasures
Analytical media research and insights
- information presence analysis
- press portrait
- image in the media
- digital reputation analysis
- dossier
- identification and creation of databases of key platforms and opinion leaders
- comparison with competitors in the media field
⁃ channels efficiency analysis
- press portrait
- image in the media
- digital reputation analysis
- dossier
- identification and creation of databases of key platforms and opinion leaders
- comparison with competitors in the media field
⁃ channels efficiency analysis
Аналитические медиаисследования и выявление инсайтов
В огромном ежедневном информационном потоке легко принять неверное стратегическое решение и невозможно видеть всё. Недостаточно «что-то посмотреть в Яндексе и соцсеточках», чтобы узнать нужды нынешних и будущих клиентов и создать для них наиболее привлекательное предложение.
— анализ информационного присутствия
— пресс-портрет
— картина в СМИ
— анализ цифровой репутации
— досье
— выявление и создание баз ключевых площадок и лидеров мнений
— сравнение с конкурентами в медиаполе
— анализ эффективности каналов
In-house staff training
Some clients don't like outsourcing — and we can understand that! Sometimes it is simply not profitable or even impossible to go beyond the Corporation, but full-time employees do not have the necessary skills. What to do?
We help you set social listening and analytics, and train company specialists to use data collection and processing services.
We help you set social listening and analytics, and train company specialists to use data collection and processing services.
Audit of media and social media listening and analysis systems
- Expert testing of the work and functionality of specialized services. Offer options for improving the system and provide a full-scale conclusion.
- Testing services on current work tasks and comparing them with other services in real time.
- Audit by individual parameters. Conclusion on current user requirements.
- Testing services on current work tasks and comparing them with other services in real time.
- Audit by individual parameters. Conclusion on current user requirements.